Fashion BUSINESS, TRENDS, INDUSTRY INSIGHTS & MORE.

Elevating the business side of style.

Fashion Theory

Fashion Theory

Fashion Storytelling

Educational. Inspirational.

We Work with Fashion Entrepreneurs & Brands!

  • Fashion Merchandising services include selecting, sourcing, and promoting the right products to meet consumer demand. This includes analyzing trends, developing price strategies based upon costs and profits, inventory and warehouse management, or creating appealing store or pop-up displays.

    E-Commerce services will cover Shopify product launches, sales and progress reports, customer order management, creating discounts and e-gift cards, resolving chargebacks and returns/exchanges and more.

  • Fashion Product Development involves creating and bringing new collections to life, from concept to launch. This process includes developing detailed product development calendars to ensure timely execution, sourcing materials and manufacturers, and managing fashion buying and merchandise ordering to align with market demand.

    It also covers coordinating collection and E-Commerce launches.  The goal is to deliver fresh on-trend products that resonate with your consumers and maximize sale opportunities.

  • Fashion Event or Pop-Up services include coordinating logistics, managing on-site operations, and ensuring the smooth execution of the event. This may include setting up displays and assisting customers.

    Behind the scenes for Fashion Photoshoots, services may include organizing props, managing wardrobe, and ensuring everything runs according to plan to achieve the desired visual outcomes. May also assist in photoshoot preparation including creating mood boards, booking studios, and sourcing photographers and models.

  • Fashion Marketing includes market research, email marketing, and social media strategies designed to engage audiences and drive sales.

    Fashion Trend Research involves analyzing trend reports / data and conducting specialized research tailored to the brand’s target market.

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Our Vision

Fashion Theory Co. is a creative solution for fashion brands seeking to elevate their presence in the ever-evolving industry.

We offer a variety of services covering all facets of fashion business management, from strategic marketing to launching new collections.

We are here to uplift the next generation of fashion entrepreneurs and those who are interested in a fashion career.