Shein’s Paris Store Opening Provokes Public Backlash
Shein opened their first permanent store in Paris inside the BHV department store. The opening incited crowds of protesters waving anti-Shein signs.
Public concern already surrounds Shein on social issues such as supply chain environmental costs and labor practices.
French independent brands including Odaje and Figaret Paris pulled their products from BHV out of protest and to remove their association with Shein’s high-volume fast-fashion model.
France Suspends Shein’s Online Store
On the same day as the store opening, France’s Finance Ministry suspended access to Shein’s online marketplace. They will not remove the suspension until the company complies with French laws.
The suspension was triggered by the scandal of Shein listing “childlike sex dolls”, among other problematic products.
Shein responded with the removal of the products on French sites and claimed to have launched an internal investigation on how the products appeared on their site.
France has long criticized Shein’s ultra fast-fashion business due to it’s environmental goals. In June 2025, French legislation passed the anti-fast fashion bill that targeted Chinese e-commerce platforms such as Shein and Temu.
Read more about France’s Anti-Fast Fashion Bill.
Laws in France can serve as a model for other countries to regulate the harmful effects of fast fashion.
Earlier this year, Shein received a Greenwashing Fine in Italy for 1 million euros over misleading sustainability claims. Investigations found Shein’s claims around recyclability, emissions, and sustainability to be exaggerated including Shein’s “evoluSHEIN by Design” collection.
Sources: euronews, The Guardian
Celebrity Closet Sales
Celebrity closet sales are increasing in popularity amongst second hand resale platforms such as eBay, Vestiaire Collective, and more.
Through these sales, celebrities are positively supporting and normalizing circular fashion, giving their own clothing a second life. Their influence pushes secondhand and sustainable fashion into the mainstream.
Celebrity closet sales are often linked with charitable causes, much like the following:
Paris Hilton x Vestiaire Collective
Vestiaire Collective x Paris Hilton Closet Sale
Vestiaire Collective users could Shop the personal wardrobe of Paris Hilton with their recent partnership.
She sold nearly 100 pieces from her own closet including nostalgic Y2K pieces like the Juicy Couture velour tracksuit, Von Dutch jacket, and a vintage Murakami x Louis Vuitton bag.
All sale proceeds went to her charity, 11:11 Media Impact.
Rosie Huntington-Whitely x Vestiaire Collective
Rosie launched her curated edit of 40 items from her closet. Her pieces included designer archives from Khaite, Celine, Gucci, and Dolce and Gabbana. All sales proceeds went to The King’s Trust UK, a charity focused on empowering young people.
Emma Chamberlain x eBay
eBay x Emma Chamberlain Closet Sale
Emma partnered with eBay to auction 100 curated pieces from her closet including vintage and archival designer pieces. Luxury brands in Emma’s curation included Dior, Prada, Versace, Miu Miu, Gucci, Margiela, Diesel and more.
Bidding started at 0.99 cents, making designer archival pieces affordable and accessible. All proceeds from the auction went to the charity Save the Children.
New EU Law Pushes for Circular Fashion
The EU is rewriting the rules of fashion through the new Textile Extended Producer Responsibility (EPR) law. Fashion brands selling in Europe will now pay fees tied to the longevity and recyclability of their products.
Fast fashion brands are under a new financial pressure, receiving extra fees for low quality or high-volume clothing. The EU’s goal is to push fashion brands to create items designed to last and eco-friendly.
Brands must now register, track volumes, and report how their clothing makes it to the end of it’s lifecycle.
The passing of this law initiates a structural shift towards a sustainable, circular fashion industry.
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