The European Union is rewriting the rules of fashion through the new Textile Extended Producer Responsibility (EPR) law. Fashion brands selling in Europe will now pay fees tied to the longevity and recyclability of their products.
Fast fashion brands are under a new financial pressure, receiving extra fees for low quality or high-volume clothing. The EU’s goal is to push fashion brands to create items designed to last and eco-friendly.
Brands must now register, track volumes, and report how their clothing makes it to the end of it’s lifecycle.
The passing of this law initiates a structural shift towards a sustainable, circular fashion industry.
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