Teen Vogue Merges with Vogue.com in a New Era

 

Condé Nast recently announced Teen Vogue is joining vogue.com, losing it’s editorial independence to fall under the Vogue platform.

Vogue states Teen Vogue will remain a “distinct editorial property with its own identity and mission.

 

 

Notable leadership changes include Versha Sharma, Teen Vogue’s Editor-in-Chief, stepping down after a four and a half year career.

Her announcement of her departure on November 3rd is aligned with the companies decision to merge Teen Vogue’s operations under vogue.com.

Chloe Malle, Head of Editorial Content of U.S. Vogue, will now oversee the Teen Vogue brand.

Source: Vogue

 

 

Significant layoffs included many editorial staff and politics writers, raising questions and concerns about the brand’s voice and direction.

Teen Vogue has long been known and recognized for its coverage of cultural, political, and social issues that resonated with younger audiences.

With Teen Vogue no longer having the resources of writers or editors to cover politics or social justice, it’s core audience could weaken with a differentiated voice or content.

 

 

The Union and media have expressed concerns that most of the six laid off staff are BIPOC women or trans, furthering the risk of their reputation over the loss of voices from marginalized communities.


Source: The Independent

 

eBay x Condé Nast

 

 

In other publication news, eBay announced a multi-year partnership with Condé Nast, becoming it’s official second-hand partner.

eBay clothing will be available on the Vogue Vintage Market and accessible in the Vogue Vintage Edit along with further event partnerships including the Met Gala, Vogue World events, and eBay live shopping events.