Secondhand fashion is becoming the first choice. The secondhand luxury market is growing 2 to 3 times faster than the primary luxury market. The total demand for vintage on The RealReal has increased 432% from 2020 to 2026, with saved searches for any decade up 135% in the last year.
According to The RealReal’s 2026 Resale Report, Chanel has surpassed Louis Vuitton as the most searched luxury brand in the resale market.
Searches for Creative Director Matthieu Blazy are further driving consumer interest, with searches for Blazy on The RealReal increasing +10,967% in the past year. Further leading searches included Sarah Burton +243% and Jonathan Anderson +158%.
TOP SEARCHED LUXURY BRANDS ON THE REALREAL
1 CHANEL
2 LOUIS VUITTON
3 PRADA
4 GUCCI
5 MIU MIU
6 THE ROW
7 HERMES
8 SAINT LAURENT
9 BOTTEGA VENETA
10 BALENCIAGA
TOP SEARCHED MATERIALS ON THE REALREAL
1 LEATHER
2 SILK
3 CASHMERE
4 WOOL
5 SUEDE
6 LINEN
7 DENIM
8 FUR
9 RAFFIA
10 COTTON
TOP SEARCHED DETAILS ON THE REALREAL
1 LACE
2 SEQUIN
3 FRINGE
4 PLEATED / PLEATS
5 QUILTED
6 BEADED
7 STUDDED
8 FEATHER
9 CRYSTAL / RHINESTONE
10 EMBROIDERED
According to the Data
-
Since 2016, the value of the Fendi Baguette increased by 10x (Retail of $294.00 in 2016 versus $3,012 in 2026).
-
93% of Americans shop online for secondhand items.
-
Over 50% of The RealReal’s customer base is Gen Z and Millennials who are increasingly prioritizing secondhand fashion.
-
63 hours on average are spent on The RealReal’s app per year by the top 20% of members.
SSubscribe to our Newsletter for articles sent directly to your inbox. 🌎
