Fashion is undergoing a quiet, sustainable revolution.
NextGen brands using sustainable business models are the innovators and disruptors redefining the industry for the better.
From circular production to zero-waste systems to carbon-conscious brands, sustainability is no longer an afterthought - it’s the industry standard.
Circular Production Models
MADE TO ORDER
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Items are produced only when a customer makes a purchase.
UPCYCLED OR REWORKED FASHION
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Designers use recycled or dead-stock materials to reimagine new pieces.
CLOSED LOOP / TAKE BACK PROGRAMS
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Brands collect pre-loved clothing to recycle fibers and create new collections.
MULTI-FUNCTIONAL DESIGNS
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Clothing is designed to be adapted, repaired, or worn in multiple ways.
Rental Models
CLOTHING RENTAL SUBSCRIPTIONS
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Consumers pay a monthly fee to rent designer or everyday pieces.
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Ex. Rent the Runway
RESALE & SECONDHAND MODELS
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The resale of pre-owned fashion.
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Ex. The RealReal, Vestiaire Collective, Pickle
Ethical Production Models
SUSTAINABLE MATERIALS
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Using raw materials grown through regenerative methods. (Examples: regenerative cotton, wool, biodegradable leather)
PREORDER STRATEGY
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Customers place orders prior to production, allowing the entrepreneur behind the brand to plan their inventory according to demand.
LOCAL OR LOW PRODUCTION
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Minimizing the amount of clothing produced or minimizing shipping by supporting local businesses.
Tech-Driven Models
DIGITAL DESIGN / VIRTUAL GARMENTS
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Selling digital-only clothing for virtual use.
Slow Fashion Models
CAPSULE / TIMELESS COLLECTIONS
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Fewer drops, launching strong pieces that are closet staples across seasons.
REPAIR / RESTORATION SERVICES
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Offer customers lifetime repair or maintenance of a brand’s clothing.
