Chanel is making waves in fashion in the age of Matthieu Blazy, recognized as the hottest brand of Q1-26 by Lyst. Most recently Chanel had a homecoming in Biarritz, where Coco Chanel opened her first couture house in 1915.
The collection centered on movement, ease and summer escapism, building a narrative toward a lighter, more playful Chanel. The show and collection was a blend of realism and fantasy - with real fisherman gear, Breton knits, and workwear and fantasy elements of mermaids, shells, and aquatic themes.
The catwalk featured a cast of characters, from beachgoers to sailors to mythical sea figures. Notable to mention, Chanel embraced true model inclusivity and body reality with pregnant model Kaya Wilkins.
Chanel Cruise 2027 Collection, Look 10. Image Credits: Chanel
Standout Details
Aquatic and seaside elements could be found throughout the collection including:
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Mermaid-inspired gowns with scale-like sequins
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Shell, seahorse, and reef-inspired jewelry and embroidery
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Fishnet dresses, raffia skirts, and beach umbrella references
Swimwear was used as a new fashion language with:
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1920s-inspired swimsuits with logo swim caps
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Thigh-high wader boots paired with swim silhouettes
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Goggles-shaped sunglasses and marine accessories
Signature tweed was reimagined through a bold, colorful beach-ready form.
A viral and hate it or you love it footwear accessory - the “heel cap” sandals: a heel and ankle strap with a bare foot. Widely debated online. Another viral accessory was the oversized beach bags, as seen below.
Matthieu Blazy’s Chanel Cruise 2027 show and collection was a strong nod to the maison’s history with a narrative rooted in play, freedom, humor, and fantasy.
Sources: Vogue, LeMonde, New York Post
View the Chanel Cruise 27 Collection
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