LUXURY FASHION NEWS
Gucci The Tiger Film
Marking Demna’s official debut as Gucci’s Creative Director, Gucci released their short 33 minute film, entitled The Tiger.
The film was presented on September 20, 2025 on the first day of Milan Fashion Week. The film signals a shift toward cinematic storytelling of fashion and steps away from the traditional runway show.
As a brand, Gucci is seemingly gravitating to bolder, dramatic storytelling.
Demna’s collection in the film was released to select stores immediately, which suggests a rapid runway to retail strategy to drive quick demand.
The film showcases Demna’s first Gucci collection named “La Famiglia”. Strong themes of status, wealth, image, and legacy were portrayed through the characters while Demna’s collection itself served as their costume.
The film centers on the home of Barbara Gucci, played by Demi Moore, who acts as the head of Gucci International. Her children and a Vanity Fair writer attend her birthday dinner, where psychedelics are accidentally taken by all parties. The humorous, satirical film ultimately reveals themes of family dysfunction, identity, and the illusion of wealth and luxury.
The film is directed by Demna and co-directed by Oscar winner Spike Jonze and Halina Rejin. Further actors within the film include Keke Palmer, Kendall Jenner, Alex Consani, and more.
You can watch the film on Gucci’s website at the link here.
Source: Vanity Fair
FASHION WEEK NEWS
NEW YORK FASHION WEEK, SEPT 11 - 16, 2025
OFF-WHITE x NYC CULTURE
Off-White’s Creative Director Ibrahim Kamara hired local graffiti artists to create a visual backdrop representing New York’s five boroughs through music, street culture, and local identity symbolism.
Kamara emphasized the importance of presenting in New York, declaring it a “coming home” that was essential to the brand’s identity. He reinforced his vision for the show’s cultural expression by playing a custom EP and soundscape for the show.
The collection, titled “Pop Romance”, featured vivid colors, sporty streetwear looks, fringe, and bold prints. View the full collection on WWD.
In essence, the show honored Virgil Abloh’s legacy through Off-White’s design DNA of streetwear roots and culturally rooted storytelling.
Source: Vogue
CALVIN KLEIN REAPPEARS AT NYFW
Calvin Klein made a return with Creative Director Veronica Leoni - who presented her second collection for the brand on September 12th. The last time Calvin Klein made an appearance at NYFW was in September of 2018 under Raf Simons.
The collection centered on minimal designs with monochrome tones of beige, white and black, soft fabrics and lean silhouettes. The signature Calvin Klein waistband was reinvented on sheer leggings, daywear or visible in style details.
Source: Who What Wear
LONDON FASHION WEEK, SEPT 18 - 22, 2025
EBAY’S ENDLESS RUNWAY
eBay brought pre-loved, secondhand fashion to the center stage with their “Endless Runway” presentation at London Fashion Week. The runway show only featured pre-owned, archival and designer pieces sourced via eBay.
All looks were shoppable as they walked the runway via eBay Live, making fashion week more accessible and transactional. The event made the statement that sustainability and secondhand fashion can be the main event. The initiative generated billions of media impressions and positively increased the conversation on sustainable fashion.
Source: WWD
Burberry Closes LFW
Creative Director Daniel Lee held his show at the Kensington Palace Gardens. The event strongly leaned into music festival culture, utilizing a runway made of sand with a rock soundtrack ambiance.
The collection featured crochet dresses, fringe jackets, snakeskin and tarot prints, tight silhouettes, and reimagined core Burberry signature pieces with bold colors of acid green, pink and yellow tones. View the full collection on WWD.
Source: Reuters
MILAN FASHION WEEK, SEPT 23 - 29, 2025
GIORGIO ARMANI’S FINAL COLLECTION & TRIBUTE
Giorgio Armani passed on September 4th of this year at the age of 91. To honor his legacy and the 50th anniversary of his brand, a black tie gala was held in Milan.
The CNMI Fashion Awards further gave a tribute to Armani, while honoring brands for circularity, textile innovation, and inclusive practices.
Ferrari Collection
Creative Director Rocco Iannone presented Ferrari’s Spring 2025 Ready-to-Wear Collection in Milan earlier this month.
Iannone’s collection plays on metallic, chrome, shiny colors and fabrics to blend the lines between vehicle and garment. Bold colors of red remained at the core of the collection, strategically reflecting Ferrari’s own brand colors. His designs were fluid and flowy, offering easy and soft movement. With a distinct play on texture and pattern, the clothing represented speed, energy, light and movement.
Ferrari’s presentation acts as a statement of the brands desire to taken seriously as a fashion house with their influence growing beyond luxury cars.
Source: WWD + View Full Ferrari Spring 25 Collection
Louise Trotter's Bottega Veneta
Louise Trotter debuted her collection for Bottega Veneta in Milan, taking over from previous Creative Director Matthieu Blazy.
Her approach remained softer, nodding to the brands heritage intrecciato weave across designs and accessories. Garments remained wearable with sophisticated tailoring, feminine shapes and fluidity.
“I want people to go places in my clothes.” - Louise Trotter
Standout details include her use of fringe, flowy trousers, leather jackets, and unique sculptural designs.
Trotter is the first female Creative Director for the brand, and her position offers a meaningful shift not just for the luxury house, but for the fashion industry as a whole.
Source: GQ