Shein Acquires Everlane
The news of fast-fashion giant Shein purchasing sustainable fashion label Everlane for approximately $100 million shook the fashion industry. Everlane had built it’s branding around transparency, ethical sourcing, and sustainable manufacturing. Meanwhile, Shein operates on one of the most unethical low-cost, high-volume production models in the industry.
The transaction followed years of financial challenges for Everlane, including being in roughly $90 million in debt.
Many loyal customers of Everlane and fashion analysts are disappointed by the deal, pointing out the direct difference in values and worried for the future direction of the brand. Some note the business deal is a broader representation of the struggle mission-driven or sustainable brands face in a competitive retail environment.
Image sourced via Pinterest.
Everlane Founder Opens New Company In Response
Following the news of the Shein acquisition, Everlane founder Michael Preysman immediately expressed his own disappointment with the loss of the business and stated he was not involved with the decision making.
Preysman hinted at a launch of a new brand Still Radical as an opportunity to rebuild a new venture on the values of sustainability, transparency, and responsible production.
The launch date has not been made publicly available, but a waitlist is accessible on their website.
Sources: Business Insider, Retail Dive
Prada in Space
Image sourced via Pinterest.
Prada has just positioned itself as the first luxury fashion brand in the space industry. Fashion brands have used space as aesthetic inspiration but Prada is experimenting with real aerospace product development in their newly formed partnership with Houston-based space infrastructure developer Axiom Space.
Industry experts at Reuters describe the Italian luxury house as an active participant in the space economy rather than solely culturally or symbolically referencing it.
This Sunday, Prada launched the inner-layer clothing that will be worn by NASA astronauts heading to the moon.
The Liquid Cooling & Ventilation Garment is designed to closely hug the body and contains ventilation tubes knitted into the garment along with temperature regulation systems made for lunar missions.
Source: Reuters
Image sourced via Pinterest.
The collaboration between Prada and Axiom Space is a direct contribution to clothing engineering, material expertise, and advanced manufacturing. It’s symbolic of the luxury fashion industry’s interest in experimenting with advanced technologies and scientific innovation.
Prada first entered the space industry in 2024, revealing a spacesuit design that will be expected in NASA’s Artemis 4 moon landing in 2028. (Reuters)
Onitsuka Tiger Sneaker Slingback Heels & Momentum
Onitsuka Tiger AW26 Collection. Image sourced via Instagram.
Japan’s Asics announced their 77 year old shoe label, Onitsuka Tiger, has been gaining extreme sales growth from an increasing customer demand in retro sports footwear. Due to this rapid growth, Asics has decided the Onitsuka Tiger label will be transferred to the OT Group, a change that will take effect on January 1st.
The yellow and black Tai-chi sneaker design in their latest AW26 collection has been gaining praise and was inspired by Quentin Tarantino’s 2003 film “Kill Bill.”
In 2025, the brand’s sales increased by 43% from 2024, generating sales revenue of $851 million. The shoe brand’s company shares directly compete with Nike, Puma, and Adidas with a market value of $20 billion. (Reuters)
Image sourced via Reuters.com.
“There was a lot of difficulty in reaching a consensus over how we looked at fashion and sport. In that sense, splitting off the company we can manage various issues from headquarters in Japan, and we can start [in the U.S.] again.”
Ryoji Shoda, CEO of OT Group
The shoe label plans to open flagship stores across Los Angeles, Tokyo’s Shinjuku district, Japan, Shanghai, Milan, and Seoul.
NFL’s FIFA World Cup Jerseys
Fashion and sports industries collide in NFL’s latest collection of limited-edition FIFA World Cup Jerseys in partnership with Fanatics. The jerseys are designed to blend American football aesthetics with global soccer culture in this sports crossover.
Image sourced via FashionUnited.
The NFL jersey’s illustrate the identities and national symbols of England, France, and Australia. England’s jersey contains a Three Lions crest, Australia’s features a green and gold federation insignia, while France’s design references the Statue of Liberty as a way to honor France’s historical gift to the United States.
There’s a broader industry shift that uses apparel as a way to engage sports fans beyond the games.
The World Cup is further being used as a luxury fashion platform through Jacquemus and Nike’s partnership with the French Football Federation to design a lifestyle capsule collection.
Image sourced via Nike.com
Nike’s global World Cup fashion ecosystem includes further collaborations with brands such as Palace, Patta, NOCTA, and the Virgil Abloh Archive. Nike plans to turn football into a year-round culture and lifestyle platform.
Athletes are further becoming influential fashion icons through their arrival outfits, social media posts and personal style. They are increasingly driving conversations as much as celebrities during fashion weeks.
Sources: Fashion United, Fashion United
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