Anti-Waste and Circular Economy Act
The French Senate has passed the anti-fast fashion bill that mainly targets Chinese e-commerce platforms such as Shein and Temu.
The bill excludes major European labels like Zara and H&M from harsh penalties.
The senate passed the environmentally friendly bill with 337 votes in favor and only one against. The bill will move to a joint committee of senators in September.
According to France’s environmental agency Ademe, 35 clothing items are discarded every second in the country.
Bill Sustainable Elements
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Bans fast fashion advertisements, reducing the visibility and appeal of fast fashion brands.
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Limits the reach of influencers who promote fast fashion online.
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Imposes eco-taxes and an “eco-score system” to reduce environmental impact and overconsumption
Eco-Score System
The Eco-Score System evaluates the environmental impact of products sold by fast fashion companies, including emissions, resource use, and recyclability.
Brands with the lowest scores could be taxed up to 5 euros per item in 2025, and increasing to 10 euros by 2030. The tax cannot exceed 50% of the items retail price.
