The luxury brand is expanding in the media industry, going beyond selling makeup products to build an entire beauty universe.
Chanel’s decision to enter the space is signaling new routes for brands to produce their own magazines, culture media, or content platforms outside of traditional channels.
The beauty publication allows for new ways to connect with Chanel consumers. Beauty has become one of the brand’s strongest growing categories, acting as a natural extension of the luxury fashion house.
Chanel is no stranger to magazine publishing. In June 2025, they launched the first issue of their Culture & Arts Magazine. The editorial visuals reflected Gabrielle Chanel’s personal history with the cover featuring a statue bust of the fashion designer made by Jacques Lipchitz & sporting the Chanel FW 22 metallic sunglasses. Further imagery included lion prints as a tribute to Gabrielle’s zodiac sign and a shell tray with pearls and a bottle of Chanel No. 5 perfume.
Chanel’s publications explore beauty through fashion, art, culture, history, and photography which are all elements that are associated with the brand’s identity. They position Chanel as a cultural authority over simply a fashion, perfumes, and cosmetics company.
Source: ArtNews
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