TOMMY HILFIGER - 1980s
Tommy Hilfiger has been a household name since the mid 1980s.
How did he find his success?
1985 - [NEW YORK, NY]
Hilfiger’s team purchased a billboard in Times Square, NYC that compared him to established American fashion designers such as Ralph Lauren, Calvin Klein and Perry Ellis.
The billboard campaign was designed to be outrageous and memorable. It was released during the launch of Hilfiger’s first store.
The campaign resulted in overnight success and led Tommy Hilfiger to become a household name.
Embracing Fashion & The Gaming Industry
In 2023, Tommy Hilfiger launched his tech-savvy fashion styling video game “FashionVerse” that was targeted towards Millennials and Gen-Z.
It was the first mobile game to launch using AI to create life-like avatars and realistic 3-Dimensional clothing.
Players compete and vote in styling and mood board challenges to win rewards. FashionVerse will feature generic clothing designed by the in-house Brandible team and is inspired by current trends or pop culture moments.
Fashion has been interconnecting with the gaming industry for years. New developments in fashion technology are constantly changing the landscape of how we shop and interact with fashion.
Gaming Industry Revenue is expected to reach up to $665 billion by 2030 through in-game purchases.
The future of fashion looks tech-savvy and virtual friendly, but it’s only just beginning.
