Stella McCartney
Since the beginning, luxury British fashion brand Stella McCartney has used sustainable materials including grape-based leather alternatives, eco-friendly rayon and recycled cashmere.
The brand further utilizes UNECE blockchain traceability technology within their regenerative cotton supply chain.
Fashion Designer Stella McCartney has actively spoken against fast fashion garment worker conditions along with the negative environmental impact of animal-made products such as wool and leather.
Stella is the daughter of Beatles legend Paul McCartney and American photographer Linda, who were both animal rights activists who had wrote protest letters to companies with evidence of animal abuse, boycotted fur, and published vegetarian cookbooks.
Stella McCartney met with world leaders at the U-7 and the U.N. Climate Change Conference to co-found the $200 million Collab SOS Fund for climate solutions.
Source: TIME Magazine
Sustainable Materials by Stella McCartney
Piñayarn
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100% plant-based, recyclable and biodegradable textile
Hydefy
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Fungi-based, vegan leather alternative (eco-friendly & animal-free)
Airlite
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An innovative coating that purifies the air (featured on the ‘Falabella’ bag)
Living Ink
- Cruelty-free, planet-friendly, vegan pigment (Spring 2025 Collection)
Wearable Dove Sculptures
Stella McCartney x 886 by The Royal Mint
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Wearable dove sculptures created out of electronic and medical waste (Summer 2025 Paris Fashion Week)
UPPEAL
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Vegan, cruelty-free alternative to animal leather made of waste from apples grown for juice and jam in Italy
Learn More About Stella McCartney’s Sustainable Initiatives
Vivienne Westwood Activism
Westwood has long used her platform to speak on social and political causes, as well as climate change.
She often publicly demonstrated her messages through clothing designs or fashion shows, promoting mindful consumption habits and sustainable personal choices.
Fashion Shows & Campaigns
Most notably Westwood used her fashion shows to make statements, including the “Fash Mob” Protest at London Fashion Week in 2015.
Vivienne launched her campaign ‘Climate Revolution’ at the 2012 London Paralympics Closing Ceremony.
Her campaign was a movement to raise awareness on climate change and encourage charities, NGOs, and individuals to take actions against big corporations and political leaders.
Learn More About Vivienne Westwood's Climate Revolution
Collaborations
Vivienne Westwood has partnered with environmentally progressive companies such as:
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Greenpeace: Investigates causes of environmental destruction.
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Cool Earth: Protects rainforests and fights the climate crisis through charity and progressive action.